Whose Advice Counts More – Man or Machine? An Experimental Investigation of AI-based Advice Utilization

Due to advances in Artificial Intelligence (AI), it is possible provide advisory services without human advisors. Derived from judge-advisor system literature, we examined differences the advice utilization depending on whether given by an AI-based or advisor and similarity of their own estimation. Drawing task-technology fit investigated relationship between task, utilization. In study A measured actual within a guessing game B perceived task-advisor for this game. The findings show that compared advisors, judges utilize advices advisors more when similar When very different estimation, are used equally. Concluding, presented insights professionals providing services.